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Adnan Hajrulahović Haad is working on a collection for a modern man

Adnan Hajrulahović Haad is recognizable name of the BH Fashion scene. A charismatic fashion designer, who, within his brand HAAD, for almost two decades, gives fashion collections through lines “Haad Couture“, “Haad get a game“, “H Line“ and “Clewear“, and has certainly shifted the boundaries of our fashion scene.

He exhibited his models in more than 30 countries and worked with many celebrities in the region and the world. These days Haad is busy working on a new collection, which is about men’s fashion.

This is yet another segment I have owed to proponents of my fashion. This is a collection dedicated to a modern man, under the working title “Soldier of Love”. Until now, somehow, women were in the focus of my work, but through the sports segment of the HAAD brand, I felt that our society needs a designed male collection and maybe now is the right time to present it, Adnan reveals.

In addition, in November designer plans to show a female couture collection.

– I work hard on new Haad sports projects “Haad get a game” and new business dressing projects for serious and prestigious firms. Also, at the end of the year, I will continue with international projects that I started in Spain a decade ago, but I have stopped those because of the global crisis, and now is the right time to continue where I have stopped – explains Hajrulahović.

Behind this designer there are many big and important projects. He is proud of what he has done so far.

– I opened aspects and ways to young designers, but also made our country proud in many world destinations. Now I’m going on, I’m continuing my international career because new projects bring adrenaline. With all of this, I am somewhat sentimental and have a romantic memory of a fashion workshop with several employees from a decade ago, because working with individual clients is exactly what inspires me. The industry itself is a system that every designers wants, but it also requires full commitment and concentrated work without stopping – said Haad.


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