Now traditionally, and after many years of successful organization of the conference part of the Mostar Fair, the Chamber of Economy of the Federation of BiH held the first International Economic Fair on the second day of the Mostar Fair, in cooperation with the Herzegovina-Neretva Canton and the City of Mostar.
This conference, which consisted of four panels, discussed the most important topics of today, was also an excellent opportunity to present tourism and development projects of the City of Mostar and the Herzegovina-Neretva Canton.
The Government of the Herzegovina-Neretva Canton, the Ministry of Tourism and Sports of the Republic of Croatia and the Tourism Cluster of Herzegovina were the bearers of the panel “Branding of the tourist destination South Adriatic – Neretva Valley and regional connections”.
Speaking about the tourist product offered by the South Adriatic and Neretva Valley, it was pointed out that there is already cooperation between Herzegovina-Neretva, Dubrovnik-Neretva and Split-Dalmatia cantons in the Republic of Croatia. However, the need to strengthen this cooperation by quality way branding was also emphasized.
The most important strategic documents of the Herzegovina-Neretva Canton were presented, especially the Development Strategy for the period from 2021 to 2027, which was done in a participatory process, open to all stakeholders. It was emphasized that the Strategy plans concrete activities, instruments and measures, among other things, in the field of tourism, which are aimed at creating a recognizable, enterprising and attractive Canton.
“Mostar Airport as a generator of development of Mostar and Herzegovina ” was a panel organized by the City of Mostar, where it was emphasized that in an unfavorable road traffic environment a big role should be taken by air traffic which should take a large share in tourist traffic, which is especially emphasized in the area of Herzegovina where Mostar Airport with its development could contribute to improvement of tourism in this region.
In addition to these panels, Chamber of Economy of the Federation of BiH in partnership with members of the Forum of Chambers of Commerce of the Adriatic-Ionian region organized panels on the topic of Energy supply security in times of decarbonization and global crises and creative and cultural industry in the Adriatic-Ionian region.
Experts and representatives of all these sectors from the entire Adriatic-Ionian region – Italy, Greece, Montenegro, Serbia, Slovenia, Croatia, Bosnia and Herzegovina and even Germany – joined the panel of Creative and Cultural Industries in the Adriatic-Ionian Region, live and hybrid. The audiovisual sector was discussed in details, with a special focus on film and cinema.
It was concluded that Cultural and creative industries are composed of all sectors whose activities are based on cultural values, or other artistic individual or collective creative expression, and are part of the European identity that needs to be preserved. Through its conferences and panels, Mostar Fair offered models for overcoming new crisis situations in the region, and gave new initiatives in resolving them.